Forbes -
25 Sep 2013 17:43

Investors considering a purchase of Southern Company (NYSE: SO) shares, but tentative about paying the going market price of $41.97/share, might benefit from considering selling puts among the alternative strategies at their disposal. One interesting put contract in particular, is the January 2015 put at the $33 strike, which has a bid at the time of this writing of $1.05. Collecting that bid as the premium represents a 3.2% return against the $33 commitment, or a 2.4% annualized rate of return ...
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